Your Conference Badge Isn’t Enough for Lead Capture
Your conference badge has a barcode. Your event organiser promises lead retrieval. Your booth gets a scanner that beeps when you swipe a badge.
Your badge scan data arrives three days after the event in a spreadsheet with limited information. Your follow-up is late, and your data is incomplete. You deserve better.
Your badge data is limited
Your badge scan typically captures only what the attendee entered during registration — often just a name, company, and email. Your conversation details, your notes about their needs, and your assessment of their interest level are nowhere to be found.
Your badge scanner treats every lead the same. Your business card scanner lets you add context, tags, and notes in real time.
Your business card carries richer data
Your prospect’s business card tells you more than a badge scan ever will.
- Your prospect’s direct phone number rather than a generic switchboard
- Your prospect’s actual job title rather than a registration category
- Your prospect’s personal email rather than a shared inbox
- Your prospect’s physical address for sending follow-up materials
- Your prospect’s website and social media handles for research
Your best approach combines both
You don’t have to choose one or the other. Your badge scan gives you basic registration data. Your business card scan gives you the rich contact details. You can use both together for the most complete lead record possible.
Your CRM receives both data sources and your duplicate detection ensures they merge into a single, comprehensive contact record.