Your Exhibition Stand Deserves Better Lead Capture
You’ve spent thousands on your exhibition stand — the design, the travel, the accommodation, the giveaways. Your team has rehearsed the pitch and your brochures are stacked neatly.
Yet your lead capture process is still a fishbowl full of business cards. You deserve better.
Your fishbowl is costing you deals
Your business card fishbowl might look harmless, but you’re losing leads at every stage. Your cards get shuffled and mixed together. Your notes about each conversation are lost. Your team can’t remember which visitor said what.
You’ll spend hours after the show sorting through cards, trying to match faces to names. Your hottest leads cool off while you’re still doing data entry.
Your stand team needs a scanning workflow
Your scanning process should be as rehearsed as your pitch. You’ll want every team member following the same steps.
- Your team scans each visitor’s card immediately after the conversation
- Your notes about their interest go into the app straight away
- Your lead rating happens on the spot — hot, warm, or cold
- Your tags include your stand number and the show name
- Your daily sync meeting reviews the day’s scans and plans follow-ups
You’ll be amazed at how much more organised your post-show follow-up becomes.
Your competitors are already doing this
You might think scanning is a nice-to-have. Your competitors don’t. You’ll notice them tapping their phones after every conversation while your team reaches for a pen and notepad.
Your attendees are meeting dozens of exhibitors. Your follow-up speed determines whether they remember you or your competitor.