Your LinkedIn Connections Aren’t in Your CRM — And That’s a Problem
You’ve got 2,000 LinkedIn connections. Your CRM has 400 contacts. Your networking is happening in two separate worlds, and your sales team only sees half the picture.
Your business card scanner bridges this gap by getting your in-person contacts into your CRM where your team can actually work with them.
Your LinkedIn network is passive
Your LinkedIn connections are valuable, but they sit behind a social media wall. Your sales team can’t run campaigns against them. Your marketing team can’t add them to email sequences. Your CRM reports don’t include them.
Your in-person contacts need to live in your CRM from the start. Your LinkedIn request can happen in parallel, but your primary record should be where your team does their actual selling.
Your scanning creates the CRM record first
Your workflow should be: scan the card, then send the LinkedIn request. Your CRM gets the complete contact record with phone, email, company, and title. Your LinkedIn adds the social layer on top.
- Your scanned contact has a phone number — your LinkedIn connection doesn’t
- Your scanned contact has a direct email — your LinkedIn connection has InMail
- Your CRM record is actionable for your whole team — your LinkedIn is just for you
- Your scan happens in seconds — your LinkedIn request might take days to accept
Your multichannel approach wins
You’ll get the best results by combining both channels. Your CRM record powers your email and phone outreach. Your LinkedIn connection keeps you visible in their feed.
Your prospects hear from you through multiple touchpoints, which dramatically increases your chances of starting a meaningful conversation.